Eveliina Sjöblom

Eveliina serves on this year’s board as Head of Brand, where she leads WCS’s digital strategy and ensures WCS’s message inspires and engages our audience. She works closely with both social media and communications teams to bring our strategy to life and continuously strengthen WCS’s digital presence.

Eveliina is currently pursuing a Master’s degree in Strategic Management at Aalto University and holds a bachelor’s degree in Economics. Alongside her studies, she works in a marketing role at a growth company and brings experience from the startup ecosystem.

Outside of her full-time job and studies, she enjoys an active lifestyle by doing various activities such as pilates, gym, or skiing, and finds inspiration in traveling and exploring new restaurants in good company.